All-in-One Marketing and Sales Software for Contractors

From first touch to booked job, Boomerang keeps your leads warm and your calendar full, without the manual follow-up.

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Features

Everything you need to extract maximum revenue from inbound leads.

Automated Speed-to-lead

Contact new leads within seconds and set appointments without human intervention.

Automated sales follow up

Nudge prospects through your pipeline with automated nurturing until they’re ready to sign.

Two-way SMS marketing

Take advantage of two-way texting with an average 90% open rate.

Advanced call features

Call tracking, call connect, ringless voicemail, missed-call-text-back, and more so that your sales reps have all the tools they need to reach leads.

Website chat widget

Give leads the opportunity to start a conversation with your team right when they’re hot and most open to your sales pitch.

Unified inbox

Easily manage all of your email, SMS, and social media conversations in one place.

Appointment booking

Eliminate back and forth by giving qualified leads the opportunity to book time with someone on your team based on both parties’ availability.

Review & referral solicitation

Automate your referral and review collection process so it’s never left up to chance again.

Lead reactivation

Reactivate old leads in your database with a proven messaging sequence designed to start a sales conversation.

Email marketing

Design and send email newsletters to stay top of mind with your leads.

CRM

Boomerang is designed to compliment your CRM but, if you don't have one yet, the basic CRM features will ensure no lead falls through the cracks.

Mobile app

Two-way communication with your leads across all devices.

Centralized Communication

All your leads in one place.

Boomerang pulls all your leads from your website, chat, email, text, and phone into one simple inbox. This makes it easy to respond quickly, stay organized, and close more jobs faster.

Manage all your messages in one place without having to switch apps.
Automate follow-ups to boost response times and win more jobs.
Keep your sales team organized so every lead gets the attention it deserves.

Sales Pipeline

Clear Opportunity Tracking and Attribution.

Boomerang’s robust Sales Pipeline feature provides contractors and their sales teams with a centralized platform for tracking opportunities, monitoring sales progress, and tying revenue back to specific marketing initiatives and lead sources.

Easily manage all your opportunities in one place, making it simpler to prioritize and take action.
Gain real-time insights into where each deal stands in the sales process, allowing for timely interventions and strategic adjustments.
Track every dollar earned to its original lead source to help you optimize your marketing spend.

Why Contractors Love Boomerang

“It’s been a lifesaver for my business.”

"Boomerang has been a lifesaver for my contracting business. The call tracking feature has helped me better understand where my leads are coming from, and the lead nurturing sequences have allowed me to stay top-of-mind with potential clients. The result? I've seen a significant increase in my revenue in a short amount of time.I can't recommend Boomerang enough."

Daniel Young

Kingdom Roofing Systems

“Webrunner has surpassed our expectations in moving our CRM to Boomerang, delivering on all promises and ensuring a seamless transition. Kevin has been meticulous in integrating the program and tailoring every detail to ease my team’s workload. We highly value their services for lead generation, sales prospecting automation, and client management, which have become significant assets to our growth and success.”

Audra Lavery

All In Painting

"Working with the Boomerang platform has been an absolute delight. The features are incredibly versatile, catering perfectly to the needs of my growing team. What sets it apart is the personalized attention we’ve received throughout our journey. It’s rare to find such a combination of innovation."

Rita Laswell

A-Best Roofing

Dare to compare

More Features For Less.

The tech stack required to cover all of these features can cost thousands of dollars per month.

Features

Replaces

Other Tools

Workflow & Automations

$169/mo.

SMS Marketing

$99/mo

Instant Chat

$99/mo

Booking & Appointments

$29/mo

Reputation Managment

$299/mo

Email Marketing

$99/mo

CRM & Pipeline Management

$99/mo

Get all the benefits of the tools you love under one roof - at a substantially lower cost!

Pricing Plans

Choose Your Plan:

Not sure which plan you need? Book a demo.

Lite

$599/mo.

Unlimited Users, Contacts, Calendars, Tracking Forms, Emails, SMS, and Calling.
Unrestricted Content Tools such as Email Campaigns, Social Content Planner, and Landing Pages.
Advanced Reporting on Lead Sources, Lead Validity, and ROI.
Robust Support with 24/7 Chat and Video Training on-demand.
Automate your Speed-To-Lead and Review Request
Basic Integration with 3 Lead Sources & 1 External CRM

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Pro

$899/mo.

Includes everything in the Lite plan, plus advanced features to support your growth objectives.

Advanced Automations for Estimate Follow-up, Rehash, and Reactivation.
Advanced Integration with 10 Lead Sources & 2 External CRM
Advanced AI Employee to handle online Chat Leads, Phone Calls, and Online Review Responses.

Book a Demo

+ $1,500 USD account setup fee - FREE with 12-month commitment.

Frequently Asked Questions

Still Have Questions?

What is Boomerang and how can it help my contracting business?

Boomerang is a comprehensive online marketing automation platform specifically designed for contracting businesses. It automates key processes in lead generation, customer communication, and sales management, ultimately enhancing efficiency and driving business growth.

For which types of contracting businesses is Boomerang best suited?

Boomerang is a versatile solution for a wide range of contracting businesses, including plumbing, electrical, roofing, HVAC, painting, landscaping, and other service-based industries.

Does Boomerang integrate with existing business tools and platforms?

Yes, Boomerang offers seamless integration capabilities with popular CRM systems and various lead sources, centralizing your data and optimizing workflow efficiency.

In what ways does Boomerang facilitate increased lead generation for my business?

Boomerang provides tools to effectively capture and nurture prospective clients. This includes the ability to create optimized landing pages for lead capture and implement automated follow-up sequences to engage potential customers promptly.

Can you elaborate on the "speed to lead" concept and Boomerang's role in optimizing it?

"Speed to lead" refers to the critical time between a prospect's initial inquiry and your first meaningful interaction. Boomerang automates immediate responses and notifications, enabling rapid engagement that significantly improves conversion rates.

How does Boomerang assist in the systematic management and organization of leads?

Boomerang features a robust lead management system that allows you to track the progress of each potential client through customizable stages, ensuring no lead is overlooked and facilitating targeted follow-up actions.

Does Boomerang provide insights into the origin of my acquired leads?

Yes, Boomerang offers advanced lead source tracking, allowing you to identify the most effective channels for customer acquisition and optimize your marketing investments accordingly.

What are the benefits of leveraging SMS marketing through the Boomerang platform?

SMS marketing offers a direct and immediate channel for communicating important updates, appointment reminders, and special offers, improving engagement and response rates.

Can Boomerang facilitate ongoing engagement with my existing customer base?

Absolutely. Boomerang allows you to implement automated communication strategies to stay connected with past clients, encouraging repeat business and facilitating referral opportunities.

Could you explain the functionality and benefits of the sales pipeline within Boomerang?

The sales pipeline in Boomerang provides a visual representation of your sales process, outlining the different stages a potential job progresses through. This enables better forecasting, efficient resource allocation, and improved sales performance.

Does Boomerang offer online scheduling capabilities for customer convenience?

Yes, Boomerang includes integrated online calendars that empower clients to directly schedule appointments based on your availability, reducing administrative overhead and enhancing customer experience.

What is the significance of CRM integration within the Boomerang ecosystem?

CRM integration allows for a synchronized flow of customer data between Boomerang and your Customer Relationship Management system, providing a unified view of client interactions and streamlining overall business processes.

What types of reports and analytics can I generate using Boomerang?

Boomerang provides comprehensive reporting dashboards that offer valuable insights into key performance indicators, such as lead conversion rates, sales cycle duration, marketing campaign effectiveness, and overall business growth trends.

What are the advantages of Boomerang's "unlimited features" offering?

Unlike other platform that charge you more as you grow, Boomerang offer "unlimited usage" of key features like calling, emails and texting. This means you won't be punished for growing your business, but instead, allows you to scale without any additional feature-based costs.

What is the typical onboarding process for new Boomerang users?

Our onboarding process is designed to be efficient and supportive. We typically offer guided setup, training resources, and ongoing support to ensure a smooth transition and rapid adoption of the platform.

What level of customer support is available to Boomerang subscribers?

We are committed to providing responsive and knowledgeable customer support through various channels, including an entire training library, email assistance, and 24/7 live chat support from our dedicated support team to ensure all of your questions get answered.

Are there any setup fees associated with using Boomerang?

Yes, there is a one-time setup fee of $1,500 USD for new Boomerang accounts. However, this setup fee is waived entirely when you commit to a 12-month subscription to our platform.